The key to attaining any kind of success in the world if you work in a client facing industry is to make it so that you can win the maximum possible number of RFP bids. While there is a lot of information that various online sources might try to give you at this current point in time, suffice it to say that most of these sources are not going to be genuine with regards to the information that they might end up giving to you which is why you need to be careful about whose advice you should follow.
One of the biggest tips that any RFP consulting firms would want to give you is that you should at the very least try your best to adhere to the guidelines that your client has put out. Plenty of newbies in the industry might start assuming that the only way for them to truly be able to win would be to try to innovate and tell their clients about new ways in which they can engage in marketing, but suffice it to say that this is a recipe for failure without a shadow of a doubt.
Clients are well aware of their own requirements, and as a result of the fact that this is the case they are not going to be appreciative of anyone that tries to tell them what the supposed right way to do things actually is. You need to be really careful with things like this. While a little bit of experimentation might be a good thing, it’s essential that you don’t go overboard. Not only would this make you lose the bid, it might ruin your reputation too.